When you start a business, you start out by having a vision of how you want your business to look like, what you would do and how you do it. So what is branding and how does it help in creating your brand identity?

Branding is when you identify yourself or your business by what you do, why you do what you do and the experience you provide your customer. Branding is what sets you apart from the competition. It’s a vision you have of yourself or business and the values that you or your business stand for. So basically when someone asks you ‘what do you do?’ you should be able to answer in 2-3 sentences which include What + Who = Your Why, instead of saying ‘I’m a blogger or ‘I’m an entrepreneur’.

Branding sets you apart from others who are in the same field as you. It should be the first thing you think about and develop before starting your business. Because not only does it help answering what you do, but also helps define the style and design of your business. What I mean by design is the colors, typography, logo, and patterns of your business. All this is branding.
Do not confuse branding with a mission statement. Branding encompasses ALL of you as a person AND business.

How to Create Your Brand Identity
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Your brand identity reflects your personality, your core values, and your vision. Personality traits such as nurtures, leaders, creators and more help shape your brand personality as they help your brand connect with your audience at a more authentic level.
Your core values help define what your brand stands for how your values are incorporated in your brand design. Some values could be fresh, lush, luxury, caring, timeless, sensible, minimal, modern etc. With your values, you then can start crafting your brand identity with the keywords that stand out for you and your brand.

When trying to identify your brand, create a vision board using curated images, colors, and patterns that best work for your business. Use Pinterest, Dribble or Behance for brand inspiration. Be sure to stay away from trendy fonts, logos, or color palettes as trends come and go. Instead pick something that’s timeless, simple, unique and memorable.

Then filter that vision board down to specific colors, imagery, fonts, and patterns. Either work with a designer who will help you narrow down your brand identity design or DIY your brand using tools like Canva, Illustrator or Photoshop.

Don’t rush to create a brand identity that doesn’t reflect your personality. Take time to really understand yourself and your business. You want to do it right the first time and not have to constantly update your brand every year to keep up with trends. Therefore, take the time to really think about what and how you want your brand to look like.

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