What are your core brand values? What do you stand for in life? Use the word that best describes what you’d like your ideal client to feel and what YOUR values are. The mesh between the two helps craft a message that will be unique to you and your brand.
Your core values will help in solidifying your brand message to your audience. People can and will identify you with what your brand stands for. Don’t do something just because someone said so. Do it because it feels right for you, your goals and your brand’s vision.
Start with the way you communicate/talk. Are you humorous, quirky, technical? How you talk
Your core values play a big role in shaping your brand message because they’re based on your personality and your voice. And your voice is how you speak.
How you position yourself is how people will perceive you. We’re visual human beings, and in this social media age, visuals play a big part in how your brand is perceived and positioned.
Think about how you can build brand authority through writing for major publications, hosting workshops, interviewing successful entrepreneurs and sharing that content with your audience, writing a book or positioning yourself as a lifestyle brand that your audience can relate to.