As an entrepreneur, you have so many interests. I know I do. You have different passions and are inspired by everything around you that it’s sometimes hard to really pinpoint what it is you want to do.
One thing you’ll constantly hear is you’ve got to find a “niche” or you need to focus on one thing and yet here you are wondering ‘how the heck do I do that??!!’. Unless you truly know what you want to do, then hearing these terms may throw you off a bit.
When it comes to brand strategy, focusing on ONE thing is important. But it’s not THE most important thing. Finding a niche is the most crippling thing entrepreneurs face when they’re just starting out. I know I did! I started out as a business coach before I went into brand design. I had the experience and skills as a designer but I didn’t know how to weave all my other passions of digital marketing, photography, and design together so that they made sense.
Yes, you need to be focused but finding how you can merge your passions together is a struggle most entrepreneurs face. So how do you create a brand when you’re multi-passionate?
First, you need a to assess yourself with a SWOT analysis
I know you’re like ‘ummm excuse me?!’. Hear me out here. A SWOT analysis is basically a way to find your,
Strengths: Internal factors that help you achieve your goals
Think of yourself as a brand. A brand of YOU, then write down your strengths, weaknesses, Opportunities, and Threats. You’ll find a recurring theme of passions or skills that you have that you could merge and build upon.
2. Start with WHY
Why are you so passionate about these things you want to do? Why do they matter to you and why would they matter to the people you’ll be sharing your brand with?
Understanding why you’re doing something makes it so much easier for you to create a business around your passions.
3. Write down your vision, mission, and goals
You need to see the bigger picture of where you want to go with your brand. Let’s say you want to be a lifestyle blogger, what kind of lifestyle blogger do you want to be? Whats your vision for your overall brand? Would you be selling products at some point? Would you teach others how to start a lifestyle brand? Would you exclusively work with other brands as an influencer?
This is seeing the bigger picture.
And if you have no idea where to start, just start! Waiting until you’ve narrowed down your niche, will just stop you from putting yourself out there. You’ll know what your niche is the more you actually do the work you want to do. Once you do, you can then pivot and focus on your target market and create a brand that not only inspires others but you as well.