Instagram has rolled out 2 features this year, Instagram for Business and Insta Stories. Since snapchat is all the rage right now, Instagram thought it best to roll out Insta stories as well ( they haven’t really named it Insta stories, it’s sort of what everyone’s calling it). But today we’ll focus more Instagram for Business and why you actually need it.
It helps make it easy for your customers to contact you. Switching to a business account, you get to connect your business to your customers easily because it actually connects to your Facebook Business Page. If you don’t have a Facebook Business page then switching your account won’t work.
Now we’ll go into the analytics which is what Instagram for Business is all about. This tool is so beneficial to your business because you get to see where you most of your engagement come from, what post get the most engagement and what are the best times to post. With these three things you’re able to better target your posts and create posts that you know your audience likes. Instagram categorizes this by impressions, reach, website clicks and followers.
Knowing who your audience is and where they are is key to running a successful business on Instagram. The analytics go even further to break down gender, age range, top locations and hours + days your followers are most active. So instead of inconsistent posting, you’ll now know when the best days post and the best time as well. The gender and location analytics are also great when it comes to Instagram ads. You can better target your ads by countries that engage with your content.
Lastly,you can easily promote your posts right on your feed. Since Facebook owns Instagram, your ads will be connected to your Facebook business account and vice versa.
I’d love to know have you converted your account into a Instagram business account? If not, why? Let’s chat in the comments below.