Your website is a full-blown version of your resume. It’s a virtual business card that can either make or break your personal brand. You really don’t have to have a bunch of pages to entice your visitors. Having just a one-page site is sufficient enough to get you recognized, trusted and build your brand. Check out these 7 tips to create a banging website.
Consistent color palette
First and foremost, your brand colors need to be consistent. You can’t just be all over the place when it comes to your color palette. So how do you create consistent brand colors? First by pinning images that reflect your brand. Ask yourself, what would you like your brand feel? Is it sophisticated, bold or colorful? What are some characteristics your ideal client has that reflect your brand? Answering these questions will help you figure out the direction you want your brand to go. If you absolutely still feel you’re all over the place, then i would suggest you hire a designer to help design a cohesive and consistent brand for you.
It’s 2016, zooming in an out of a web page is so 2000! Seriously, if your site is not mobile responsive, then you need to get it up to date asap. Most themes nowadays are already set up for mobile responsiveness which makes it easy to just upload a theme without having to do any extra work to make it responsive. So if your site is still stuck in the 2000 era, please go ahead and upgrade it. You’ll thank me later.
Once people hit your site, what do you want them to do? The way you layout your site should be easy to navigate and to the point. That also applies to your contact form. Some say don’t put a contact form, some say do put but I’m for definitely putting it on. Give your contact form a fun name like ‘get started, let’s connect, let’s chat, grab a coffee date, Free assessment, discovery call ‘. Be creative here and add questions that will help better weed out those who aren’t ready to work with you but also don’t overload them with a lot of questions. You could have a contact form that’s on your site or you could opt to have it linked somewhere else like on Typeforms.
You don’t need to overwhelm your audience with a lot of packages, courses, services or programs. You’ll just end up making them confused and exit your site. Figure out which packages really suite your audiences needs and reduce them to 3 main ones that are not only the best fit for your audience but ones you feel are right for you. If you’d like to know more on how to create packages that sell, check out Rebecca of The Uncaged Life.
There is a big debate of whether you should show prices of your services on your site. honestly it all boils down to preference. When I visit sites, the second tab I click on is pricing. I like to know and see how much something costs. It’s all about ones prerogative, but I’m all for showing prices. Showing prices also helps weed out those who aren’t ready for your services.
The whole purpose of having a website is to get people to not only identify with your content but you want them to keep coming back for more. How do you do that? By strategically putting your email opt-in forms in places where they can actually get to see it and sign up. Here are some places you can put your opt-in form for better conversion
- Top of every page
- In blog post preferably at the bottom of every blog post
testimonials and social proof
You’re an expert at what you do so why not show your expertise so that you can build the ‘like-trust-know’ factor? Putting testimonials or social proof is not bragging, it’s rather building credibility to your brand and business. Are you a published author, have your article published in the Huffington Post, have clients who’ve gotten success and results using your program? Then put that on your website! This is how you’ll attract those dream clients.
Where exactly should you put your social proof?
- Your sales pages
- Your about page
- A separate testimonial page
- The home page
Now, go on ahead and see if your website is bangin’. If not implement some of these tips and see people knocking on your web door to work with you.