The first rule of any business is people to people (well that’s my first rule of business).
In order to grow your business, you need to build relationships with your people before you even think of pitching products or services to them. The number one reason a lot of entrepreneurs fail in the first 6-12 months of starting their business is because they put profits before people.
How do you build relationships? Freebies are involved but they aren’t the end all and be all of your sales strategy. Here’s 3 ways to build a relationship with your audience.
1. Hosting pitch-free webinars or live videos streams and provide solutions to problems your audience may be facing. Video is the most easiest and fastest way to build relationships with your audience. And video is the best marketing strategy for 2017.
I know it can be scary to put yourself out there, especially on live video. But if you want to conquer the fear, you’ve gotta just do it! If you have an audience that’s already loving your written content, you can re-purpose that content into bite size snaps, instastories, or you tube videos. Always be where your audience hangout.
Now with Facebook Live around there’s no need of having working with complicated webinar platforms. Just create a graphic for your webinar, send it to you list and post it on social media. Then on the day you’ve scheduled to go live, you just go live! A plus for hosting your webinars on Facebook Live is that your videos will get shared and seen by a lot more people.
2. Instead of liking, comment instead. If you don’t have anything genuine to say then don’t say anything.
A big mistake I see people make on their social media platforms is writing comments that don’t relate to the posted captions. Or even worse, posting bot-like comments. Have you seen a post that shows a person in a hospital bed and then some of the comments are “good job” or the “clapping” emoji?! I mean seriously!
Why not just take the time to actually write a heartfelt comment. If you don’t have anything to say, don’t say anything at all.
3. Ask questions, give back great advice and be genuine. If you don’t know, say so.
Craft posts that get your readers engaged. Posts that ask questions, or have call to actions to get your readers to engage with your content. Your blog posts should have a purpose. Craft purposeful posts.
What are some ways you build relationships?